What is Google AdSense?

In the middle of 1990 websites to make money by receiving money from advertisers or by publishing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to attract consumer attention with a short message. Website in turn receive a small profit from click-throughs, that when a customer actually clicked on the banner and go to the website and purchase products. This is considered income driven movement. It is the industry standard until Google came.

Google has since revolutionized the click-through market with innovative approaches to advertising, Google AdSense. The beauty behind those involved in Google now more than any other search engine is Google's approach to direct a banner / content-free home page. You register your site for Google and connection with the approval of your site will be provided with a special code to place targeted ads on your website. In short, Google saves space and nuisance to deal with banner ads.

You can still wondering what Google AdSense. AdSense is a program where you pay for the intended readers another site or service products.

A click is measured by when someone clicks on a hyperlink. Many sites now have Google AdSense ads are used. Google AdSense Google AdWords use of the content and services in your eye is strategically placed box on your website. Google Adword customers pay Google a certain amount should be paid to the Google website. As the popularity of Google has risen to such prominence, AdSense affiliates a good amount of money they can to have a Google AdSense box properly on their website.
Other sites like Earthlink and Ask.com also use the same technologies through click through methodologies. The more people to the popular sites and see your name or hyperlink associated with the product the better the chance your site will appear. Remember, you pay a small amount per click to several sites and much more for others. What determines the number of how many AdWords advertisers a place on every click.

Advertisers can pay as little, up 50 per click of $ 5 (even more). Often campaign budgeted for a certain period. The amount budgeted will be rationed during the day, the less days involved or the higher price per click the higher ratings. The more traffic you will receive the probability of increasing sales and click through fees in your account.

In short, the idea of Google market itself from the inside out has changed the way business websites. Started as an AdSense partner is a practical approach to making money through one of the hottest tools on the internet today.

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort?
The final answer is "Maybe."
Hey...Whadya expect? I'm an attorney!

But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn from the results that others have and adapt them to our marketing.

When it comes to PPC (pay-per-click) search engines, you know they are not all created equal. Google and Overture dominate the market. The total traffic you get from them will dwarf the total from all other PPC search engines combined.

But does that mean that there's no money in the little guys? Au Contraire. (That's the fancy French way of saying, "No." -- and I probably missspelllled it. It's been long time since my high school French class.)

Before I give you some suggestions, please realize that your results are going to vary - always.

Here's the most important point of this entire article:

Your conversion rate will vary from search engine to search engine. A lot. By as much as 300%.

You can run an advertisement on Google and get a 2% conversion ratio of visitors turning into buyers. Then, run the same advertisement on Overture and only see a 1% conversion ratio. Always...always track your promotions and results. They'll be all over the place in terms of conversion.

Does that mean you should stop the ads with the lower conversion ratio?

Absolutely not...unless you're not showing a profit. Aha. Remember, it doesn't matter that the conversion ratio varies as long as you make a profit!

Let's assume you foolishly have no backend marketing in place so the only money you ever see from a customer is on the one- time sale that has a profit of $30 per sale. And you require at least a $15 profit to you after costs. with a 1% conversion ratio, you can pay 15 cents per click and still make your numbers work. You'll get less clicks than if you bid higher, but you can still make the numbers work for you.

Of course, every PPC campaign you get set up and running profitably can be basically put on autopilot. You don't have to micro-manage the campaigns. Just let them keep on bringing in buyers.

You will generally find that the smaller PPC search engines have lower conversion rates than the big two. But they will also usually have a lower average bid.

Just track your clicks and sales so you can adjust your bids to make your numbers work. Even if a specific campaign only results in 1 more profitable sale per month - that's a sale that can keep coming in month after month after month. Do that for just 50 or 100 keyword and search engine combos... and you've got some nice extra moolah rolling in.

If you go to http://www.ShawnsNews.net/ListPPC_SE.html you can get an enormous listing of over 600 PPC search engines and read reviews of the top 30 - more or less. You also find that these listings are often somewhat out of date, but it's a still a good resource.

Surefire Google Adwords Formula

Success with Google AdWords is not as easy as you might believe.

Still just about anyone can succeed if they survive you but a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR).

Here are three surefire step formula that is as easy as one ... two ... three.

Step # 1: Develop a first test ad

Notice I said no advertising ads.

You want to present two competing ideas for your market immediately. Leaving your potential customers tell you that they prefer.

Tip: Test the first main body copy the same. Headline can have a huge impact.

Tip: Set your ads to Google's presented here. If not, the Google ads that generate more clicks most often through the bias of your test.

Step # 2: Monitor Results

After 40 clicks review your results. Google displays the ads under your listings. Displays the number of clicks each ad got.

Here the first results of the campaign I tested:


High PR Reciprocal Link
Simply more traffic Hurry!
Access Directory of High PR sites.
HighPRLinkClub.com
39 clicks | 1.4% CTR |
Served - 49.5%

High PR Reciprocal Link
Increasing Fast Search Engine Ranking.
High PR Links Equals More Traffic.
HighPRLinkClub.com
26 Clicks | 0.9% CTR |
Served - 50.5%


Each ad is served half the time. Still better than others with more than 50%. As one has a 1.4% CTR. While others only 9% CTR. So by doing no more than two settings that I found the ad is a winner.

If you're wondering, I do not know why one ad worked better. And do not really care. Marketing is about 'what works' rather than' why it works ".

Important step: You have ads that generate clicks. Now you want to increase that without wasting half your impressions on an idea that might or might not work. So here's the trick.

Step # 3: Duplicate the winner. Add another competitor.

With three ads shown at the winners will be presented thirds of the time. While the test ad displayed only a third of the time.

From here wait until the challenger accumulates 40 clicks before deciding whether it's better or not. (Unless it's dramatically out perform the winner of the ruling.) If it is a new champion. If it or not, repeat Step 3 trying another idea.

CTR Boosting Ideas to Test

Here are five known CTR encourage tactics you can test:

- Setting the target keyword in the title. Google will dare to draw attention to your ads.

- List of major benefit to the first line of text, followed by the feature. Does this generate more response than an ad that simply lists various features?

- Uppercase first letter of each word verses with all lowercase.

- Does stimulate action words such as ... signs, new, now, today, buy now, save now, click here ... Response effect?

- Meet the requirements including price.

The result? Over time you will increase your CTR drive more traffic to your site. Makes you a winner in the AdWords game.

This is why I say you do not have to be Einstein to develop the marketing of a successful AdWords advertising. Know little about the market and the market hot button will let you know the rest.

See? exact formula is as easy as one ... two ... three.

So what are you waiting for? Start testing today for more traffic tomorrow.