Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort?The final answer is "Maybe."Hey...Whadya expect? I'm an attorney!But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn from the results that others have and adapt them to our marketing.When it comes to PPC (pay-per-click) search engines, you know they are not all created equal. Google and Overture dominate the market. The total traffic...

Surefire Google Adwords Formula

Success with Google AdWords is not as easy as you might believe.Still just about anyone can succeed if they survive you but a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR).Here are three surefire step formula that is as easy as one ... two ... three.Step # 1: Develop a first test adNotice I said no advertising ads.You want to present two competing ideas for your market immediately. Leaving your potential customers tell you that...